3. Senior Media Buyer (TikTok & Google – Direct Response & Performance Marketing)
We’re looking for a data-driven performance marketer ,not a basic ad launcher , someone who can own campaigns end-to-end, from strategy and creative testing to optimization, scaling, and reporting. You must understand direct-response marketing psychology, not just platform mechanics, and know how to scale offers that convert , fast, profitably, and compliantly.
What We’re Looking For:
● Proven experience managing high-budget campaigns (5–6 figures monthly) on TikTok Ads Manager and/or Google Ads (Search, Display, GTN, PMAX, DV360).
● Hands-on expertise in direct-response campaigns (lead generation, affiliate, e-commerce, info products, or biz-opp).
● Deep understanding of performance metrics (CTR, CVR, CPA, ROAS, LTV) and ability to analyze and act quickly based on data trends.
● Strategic thinker who can plan creative testing structures, design funnels, and collaborate with the team to find and scale winning angles.
● Strong experience with conversion tracking, pixel implementation, and server-to-server integrations (Facebook CAPI, TikTok Events API, Google Tag Manager, postbacks).
● Works comfortably with Binom, Keitaro or similar tracking systems, and understands the logic behind campaign tokens, traffic sources, and landing page tracking.
● Ability to evaluate creatives, knowing what works, why it works, and what to test next (thumbnails, hooks, CTAs, pacing, storytelling).
● Understands offer dynamics and how ad messaging connects with funnels, landing pages, and call-center or checkout performance.
Responsibilities:
● Launch, optimize, and scale campaigns across TikTok and Google, ensuring strong ROI and stable performance.
● Build and manage testing frameworks for creatives, audiences, and bidding strategies.
● Collaborate closely with copywriters, video editors, CRO designers, and developers to ensure end-to-end campaign performance.
● Identify winning creatives and offers, document insights, and communicate them to the creative and analytics teams for iteration.
● Stay on top of platform policies, trends, and algorithm changes to maintain compliance and performance advantage.
● Implement A/B tests, landing page split tests, and analyze user behavior via analytics tools (Google Analytics, Matomo, Clarity, etc.).
● Report performance insights clearly , not just numbers, but why they’re happening and what should change next.
Mindset & Skills:
● Strong analytical and problem-solving mindset , comfortable with data, patterns, and cause-and-effect analysis.
● Growth and testing mentality: always experimenting, always learning, never satisfied with “good enough.”
● Excellent communication in English, you’ll work closely with an international creative and technical team.
● Proactive thinker: someone who doesn’t wait for instructions but comes with ideas, solutions, and improvements.
● Comfortable managing multiple campaigns simultaneously across different verticals and geographies.
What We’re Not Looking For
● “Set-and-forget” media buyers who simply follow instructions or wait for directions.
● Specialists with only Facebook black-hat experience or limited English communication skills.
● Those who lack curiosity or initiative to understand the full funnel, creative, tracking, and landing page interaction.