ROLE OBJECTIVES
The Group Marketing & Communication Manager will be responsible for overseeing all Marketing efforts ofthe Group such as advertising, communication, content, imagery, and all seasonal or daily activities, as wellas work closely with the Head of Digital, for the digital Marketing strategy and execution.
The Group Marketing & Communication Manager ensures that the Brands’ pillars (across all Brands) arecommunicated both internally and externally, as well as all Marketing “deliverables” are aligned in full of theBrand principles.
It is the primary objective to build a sustainable Marketing Plan and Budget, with clear accountable targetsand KPI’s. These shall be both offline and online (in collaboration with the Head of Digital).
Finding ways to attract new sources or businesses, and then building loyalty, will also be part of the overallstrategy.
FUNCTIONS, RESPONSIBILITIES AND REQUIREMENTS
Prime Responsibilities:
• Work closely with different business units within the company, leading the marketing team while
supporting and coordinating internal departments such as (but not limited to), Brand management,
Operations / F&B, Sales and Revenue, Sustainability and Quality.
• Work jointly with all the stakeholders, for the execution of the Brand strategy of the Group at all
levels.
• Contribute to the marketing research to determine competitiveness, identify insights, and propose
actions and assist in developing performance reports identify new opportunities and improvements,
as required.
• Evaluate the impact of the branding strategy and is responsible for the effective response to the
markets.
• Follow-up Marketing trends evaluation; existing & emerging opportunities.
• Be actively involved in the development of a creative briefs / guidelines / campaign / promotion
objectives.
• Lead the communications on agreed business goals and create/implement the most effective
communication strategy.
• Identification & selection of appropriate communication touchpoints.
• Setup and monitor budgets, in a professional manner
• Be responsible for planning and coordinate all Events and PR activities.
• Be responsible for all content; Copywrite, photography etc .
• Lead the market development activities and oversee the implementation of marketing initiatives
directed towards achieving the goals (in resort and overseas level).
• Ensure that the department’s team is trained and developed, as to properly implement the brand
communication.
• Build, present, and agree the marketing plans and budgets for the smooth operation of marketing
campaigns, as part of the original Marketing Plan or on an ad-hoc level.
• Comply with budgetary guidelines, processing documents and maintaining assigned budget
categories.
• Ensure that the website (together with the digital Marketing Manager), the promotional material,
marketing campaign strategy are updated on a regular basis.
• Identify gaps and propose strategic plans on the effectiveness of marketing campaigns.
• Be willing to travel, as necessary to ensure that the job responsibilities are carried out effectively.
Qualifications:
• Degree holder in one of the following fields, Marketing, Business Administration or equivalent
• Experience: 5 years of relevant experience as a leading the Marketing division in a digital world and
experience in building loyalty online in a competitive environment
• Proven experience in developing quality luxury/ lifestyle content, preferable with a tourism or
hospitality background.
• Preferable with a tourism or hospitality background.
Skills/ Capabilities:
• Strong management skill
• Excellent presentation skills
• Analytical and strategical mind set
• Interpersonal skills
• Achieve agreed objectives and accept accountability for results
• Display a high commitment to delivering results
• Lead others to achieve business objectives
• Communicate effectively
• Display the highest level of integrity
• Ability to maintain discretion
• Self-motivated
• Approachable
REMUNERATION
First Employment Date: Immediate
Time Schedule: 5 Days a week (Monday – Friday)
Annual Leave: 20 working days per year
Ability to Travel: Based on business’ needs (up to 7 working days a month)
this shall vary, for the beginning and per season
Daily Time Schedule: 09:00-18:00 (1h lunch break)
Gross Annual Salary: Based on qualifications, open to discuss
APPLICATIONS
To apply for this position, please send an email to: p.hadjipetrou@wavemakerhospitality.com
with your CV, using ‘Marketing Manager Application’ as the subject line.
**Communication will follow only with the candidates who meet the above qualifications.
*** All CV’s will be treated in strict confidence.