JOURNAL PUBLICATIONS                                                             

• Battisti, E., Nirino, N., Leonidou, E., Thrassou, A., & Vrontis, D. (2024). Mergers and acquisitions and environmental conditions: a systematic literature review to investigate their linkage. Management Research Review, 47(2), 226-244. DOI: https://doi.org/10.1108/MRR-09-2021-0687
• Battisti, E., Nirino, N., Leonidou, E., & Salvi, A. (2023). Corporate social responsibility in family firms: Can corporate communication affect CSR performance? Journal of Business Research, 162, 113865. DOI: https://doi.org/10.1016/j.jbusres.2023.113865
• Akter, S., Hossain, M.A., Tarba, S.Y., & Leonidou, E. (2023). How does quality-dominant logic ensure marketing analytics success and tackle business failure in industrial markets? Industrial Marketing Management, 109, 44-57. DOI: https://doi.org/10.1016/j.indmarman.2022.12.005
• Giachino C., Nirino N., Leonidou, E., & Glyptis, L. (2023). eSport in the digital era: Exploring the moderating role of perceived usefulness on financial behavioural aspects within reward-crowdfunding. Journal of Business Research. 155, 113416. DOI: https://doi.org/10.1016/j.jbusres.2022.113416
• Crous, C., Battisti E., & E Leonidou. (2022). Non-financial reporting and company financial performance: a systematic literature review and integrated framework. EuroMed Journal of Business 17(4), 652-676. DOI: https://doi.org/10.1108/EMJB-12-2020-0134
• Battisti, E., Alfiero, S., & Leonidou, E. (2022). Remote working and digital transformation during the Covid-19 pandemic: psychological drivers and economic consequences for employees. Journal of Business Research, 150, 38-50. DOI: https://doi.org/10.1016/j.jbusres.2022.06.010
• Battisti, E., Nirino, N., Leonidou, E., & Thrassou, A. (2022). Corporate venture capital and CSR performance: An extended resource-based view’s perspective. Journal of Business Research, 139, 1058-1066. DOI: https://doi.org/10.1016/j.jbusres.2021.10.054
• Battisti, E., Graziano, A., Leonidou, E., Stylianou, I. & Pereira, V. (2021). International marketing studies in banking & finance: a systematic review and integrative framework. International Marketing Review, 38 (5), 1047-1081. DOI: https://doi.org/10.1108/IMR-12-2020-0301
• Vrontis, D., Leonidou, E., Christofi, M., Kaufmann, H. R., & Kitchen, P. (2020). Intercultural Service Encounters: A Systematic Review and a Conceptual Framework on Trust Development. EuroMed Journal of Business, 16 (3), 306-323. DOI: https://doi.org/10.1108/EMJB-03-2019-0044
• Thrassou, A., Santoro, G., Leonidou. E., Vrontis, D. & Christofi, M. (2020). “Emotional intelligence and perceived negative emotions in intercultural service encounters: building and utilizing knowledge in the banking sector”. European Business Review, 32(3), 359-381. Doi: https://doi.org/10.1108/EBR-04-2019-0059
• Singh, S., Kumar, P., Pereira, V., & Leonidou, E., (2020). Cause-Related Marketing and Service Innovation in Emerging Country Healthcare: Role of Service Flexibility and Service Climate'. International Marketing Review, 37(5), 803-827. DOI: 10.1108/IMR-03-2019-0101
• Leonidou, E., Christofi, M., Vrontis, D., & Thrassou, A. (2018). 'An Integrative Framework of Stakeholder Engagement for Innovation Management and Entrepreneurship Development'. Journal of Business Research, 119, 245-258, DOI: https://doi.org/10.1016/j.jbusres.2018.11.054
• Christofi, M., Vrontis, D., Leonidou, E., & Thrassou, A. (2018). 'Customer Engagement through Choice in Cause-Related Marketing: A Potential for Global competitiveness'. International Marketing Review, 37(4), 621-650.  DOI: https://doi.org/10.1108/IMR-04-2018-0133
• Papasolomou, I., Christofi, M., & Leonidou, E. (2017). Guest editorial: Exploring customers' experiences and perceptions in diverse organizational settings and geographical boundaries. Journal of Customer Behaviour, 16(1), 1-4.
• Christofi, M., Leonidou, E., & Vrontis, D. (2017). Marketing research on Mergers and Acquisitions: a systematic review and future directions. International Marketing Review, 34(5), 629 - 651. DOI: https://doi.org/10.1108/IMR-03-2015-0100
• Christofi, M., Leonidou, E., Vrontis, D., Kitchen, P., & Papasolomou, I. (2015). Innovation and Cause-Related Marketing success: A Conceptual Framework and Propositions. Journal of Services Marketing, 29(5), 354-366. DOI: https://doi.org/10.1108/JSM-04-2014-0114
• Christofi, M., Leonidou, E., & Vrontis, D. (2015). Cause-Related Marketing, Product Innovation and Extraordinary Sustainable Leadership: The Root Towards Sustainability. Global Business and Economics Review, 17(1), 93 - 111. DOI: 10.1504/GBER.2015.066533
• Christofi, M., Vrontis, D., & Leonidou, E. (2014). Product Innovation and Cause-Related Marketing Success: A Conceptual Framework and a Research Agenda. Marketing Intelligence & Planning, 32(2), 174-189. DOI: https://doi.org/10.1108/MIP-10-2012-0108
• Christofi, M., Kaufmann, H. R., Vrontis, D., & Leonidou, E. (2013). Cause-Related Marketing and Strategic Agility: An Integrated Framework for Gaining the Competitive Advantage, World Review of Entrepreneurship, Management and Sustainable Development, 9(4), 518-542. DOI:   10.1504/WREMSD.2013.056758

BOOK CHAPTERS

• Leonidou, E. (2025). The evolution of buyer-seller relationships in the digital age: A philosophical approach. In A. K. Zarkada (Ed.), Empowering digital transformation: Proceedings of the GMA-GAMMA 2025 Symposium (pp. 77–87). Springer.
• Leonidou, E. (2023). The ever-evolving landscape of marketing research for air transport and tourism. In A. Zarkada (Ed.), Marketing solutions to the challenges of a VUCA environment: Proceedings of the 2023 GMA-GAMMA Joint Symposium, Seoul, Korea, July 20–23, 2023 (pp. 17–26). Springer.
• Christofi, M., Leonidou, E., & Vrontis, D. (2015). ''Innovation: A Thorough Review of the Various Perspectives'', in Vrontis, D., Sakka, G., and Amirkhanpour, M., (Eds.), Management Innovation, Entrepreneurship and Human Resource Management Practices: A Global Perspective (pp. 92-110). UK: Cambridge Scholars Publishing.

CONFERENCE PUBLICATIONS

• Leonidou, E. (2024). The impact of technology on buyer-seller interactions. Proceedings of the European Marketing Academy Annual Conference, Bucharest, Romania.
• Leonidou, E. (2023). Converging on a new theoretical foundation for marketing research and air transport: research evolution from 1977 to 2022 and an agenda for future inquiry. Proceedings of the Global Marketing Conference, Seoul, Korea.
• Christofi, M., Leonidou, E., & Vrontis, D. (2014). Innovation and Cause-Related Marketing Success in Business-To-Business Markets: A Conceptual Framework and Propositions. Proceedings of the International Conference on Contemporary Marketing Issues (ICCMI), Athens, Greece.
• Leonidou, E., (2012), ‘Intercultural Competence as a Key Success Factor for Performance of Employees Working in Contact with Foreign Customers: The Case of the Banking Industry in Cyprus’. Published in: American Marketing Association (AMA) Global Marketing Special Interest Group 2012 Conference Proceedings, April 2012 Cancun, Mexico.
• Christofi, M. & Leonidou, E. (2012). Cause-Related Marketing and Strategic Agility: An Integrated Framework for Thriving in a Dynamic Environment. Proceedings of the 5th Annual ISI Conference of the EuroMed Academy of Business, Switzerland, 326-341.
• Leonidou, E. & Christofi, M. (2012). Action Research Case Study. Proceedings of the 5th Annual ISI Conference Proceedings of the EuroMed Academy of Business, Switzerland, 931-945.
• Leonidou, E. & Christofi, M. (2012). Reflecting on a DBA Journey. Proceedings of the 5th Annual ISI Conference Proceedings of the EuroMed Academy of Business, Switzerland, 946-958.
• Christofi, M., Vrontis, D., & Leonidou, E. (2012). Cause-Related Marketing success and Product Innovation: An Integrated Conceptual Framework and Research Propositions. Proceedings of the International Conference on Contemporary Marketing Issues (ICCMI), Thessaloniki, Greece.
• Leonidou, E., & Kaufmann, H. R. (2011). Intercultural competence as a key success factor for sales performance of front-line employees: the case of the banking industry in Cyprus. Proceedings of the 4th Annual EuroMed Conference, Elounda, Crete

Η έρευνά της εστιάζει στο πώς η τεχνολογία και ο ψηφιακός μετασχηματισμός αναδιαμορφώνουν την επικοινωνία και το μάρκετινγκ και στο πώς, μέσα από αυτές τις αλλαγές, διαμορφώνεται η εμπιστοσύνη στις σχέσεις των οργανισμών με πελάτες, εργαζομένους και λοιπά ενδιαφερόμενα μέρη.

• ΟΕΜ 101 Βασικές Αρχές Επικοινωνίας και Μάρκετινγκ
• ΟΕΜ 211 Δημιουργική Σκέψη
• ΟΕΜ 335 Κανονιστικό Πλαίσιο Δημόσιας Επικοινωνίας
• ΟΕΜ 434 Διαπολιτισμική Επικοινωνία
• XDM511 Experiential Marketing