• ΕΛ
  • EN
  • 20 Years CUT
  • myUni
  • Library
Department of
Communication and
Marketing
  • Students
    • Study information
    • Student Life
    • Accommodation
    • Sports
    • Careers Services
    • Student Support
    • Advisory and Counseling
    • Student Services and Information Center
    • STUDENTS' OMBUST
    • News and Events
  • Education
    • Studying at CUT
    • Admissions
    • Undergraduate Programmes
    • Occasional and other education
    • Master Programmes
    • Successful Graduates
    • PhD Programmes
    • Publications
  • Research
    • Funding Opportunities
      • Horizon 2020
      • Erasmus+
      • INTERREG IV
      • RPF
    • International Collaboration
      • Erasmus
      • Enterprise Liaison Office
      • Europe Direct Limassol
    • Research Centres
    • Funded Programmes
  • The University
    • General Information
      • University Profile
      • Vision, Mission and Values
      • Rector's Welcome Message
      • Legislation
      • Strategic Plan
      • Annual Reports
      • Publications
    • Administration
      • Board
      • Senate
      • Rectorate
      • Administrative Services
    • Faculties
      • Faculty of Geotechnical Sciences and Environmental Management
      • Faculty of Management and Economics
      • Faculty of Communication and Media Studies
      • Faculty of Health Sciences
      • Faculty of Fine and Applied Arts
      • Faculty of Engineering and Technology
      • Faculty of Tourism Management, Hospitality and Entrepreneurship
      • Language Centre
    • University Resources
    • hrs4r
    • Contact
    • Employment
    • GDPR
  • Graduates
  1. Faculties
  2. Faculty of Communication and Media Studies
  3. Department of Communication and Marketing
  4. Staff
  5. Christiana Tsaousi
  1. Faculties
  2. Faculty of Communication and Media Studies
  3. Department of Communication and Marketing
  4. Staff
  5. Christiana Tsaousi

Christiana Tsaousi

Christiana Tsaousi

Lecturer

Department of Communication and Marketing

christiana.tsaousi@cut.ac.cy

25002564



Christiana Tsaousi holds a PhD in the sociology of consumption from the University of Leicester. Her academic career includes positions as Lecturer in Marketing at Bournemouth University and the University of Leicester, as well as positions as Assistant Professor in Marketing at Coventry University and Royal Holloway, University of London.

Since 2024, she has been a Lecturer in Consumer Culture at the Cyprus University of Technology, where she teaches, among other subjects, Consumer Behaviour and Culture, Basic Principles of Advertising, and Fine Arts and Communication. She also holds the position of Academic Support Coordinator in the Learning Network of [...]the Cyprus University of Technology, where she contributes to the design and implementation of initiatives to enhance students' academic experience and promote innovative pedagogical approaches. Finally, she is the Coordinator of the postgraduate program in Experiential and Digital Marketing Communications.


  • Research Interests
  • Publications
  • Studies
  • Research Interests
  • Publications
  • Studies

Research Interests

Her research interests focus on consumer culture and how it influences the construction of individual identity. She draws from interdisciplinary fields and focuses on the intersections between culture, fashion, media, sexuality, identity, and gender with consumer behaviour. Her research approach combines methodologies from cultural studies, sociology of consumption, and critical theory.

Additionally, she examines the manifestations of fourth-wave feminism in contemporary media culture, analysing how feminist discourses are reproduced, transformed, and incorporated into various forms of media representations and consumer practices.

Publications

Peer-review journal

  • Mak, C. K. Y., Lai, A-L., Tsaousi, C. & Davies, A. (2022) Mobilising the walking-with technique to explore mundane consumption practices: practical and theoretical reflections. Qualitative Market Research: an international journal. 25, 3, p. 383-401 19 p
  • Tsaousi C. (2019) "That's funny... you don't look like a lecturer! Dress and professional identity of female academics". Studies in Higher Education. Vol. 45 (9), pp. 1809-1820.
  • Tsaousi, C.  (2016) ‘What underwear do I like?’ Taste and (embodied) cultural capital in the consumption of women's underwear. Journal of Consumer Culture, 16(2), pp. 467-492.
  • Tsaousi, C.  (2015) How to organise your body 101: Postfeminism and the (re)construction of the female body through How to Look Good Naked. Media, Culture and Society, 39(2), pp. 145-158.
  • Tsaousi, C. and Brewis, J. (2013) ‘Are you feeling special today?’ Underwear and the fashioning of female identity. Culture and Organization, 19(1), pp. 1-21.

Book Chapters

  • Christiana Tsaousi (2024) Barbie and the 4th wave of feminism. In Consumption Youth and Digital media, Edited by Konstantinos Theodoridis. Nisos - P. KAPOLA           101-126, pp: 101-126.

Conferences

  • “Wellbeing in the Accounting Profession: Reluctance of seeking help in performance cultures”, paper present at Give Us a Break! Fitness, Precarity and the 'Open' Future in Corporate Performance Cultures, International Critical Management Studies Conference, Open University, UK, 27-29 July 2019
  • "Walking Towards an Embodied Work Identity". Paper presented at the 9th Workshop on Interpretive Consumer Research. Co-presented with Mrs Connie Kwan Yiu Mak and Dr Andrea Davies. Stockholm University Business School, Stockholm, 27-28 April, 2017.
  • "Motherhood revisited. Exploring the promotion of breastfeeding in the UK". Paper presented at the 35th Standing Conference on Organisational Symbolism. Universita’ degli Studi di Roma La Sapienza, Rome, 10-13 July 2017.
  • "‘Managing’ the disabled body: Body image and disability in How to Look Good Naked". Paper presented at the 3rd Standing Conference on Organisational Symbolism. Nottingham Trent University, Nottingham, 11-14 July, 2015.

 

Funded projects and reports

  • Principal Investigator (August 2019 – January 2020) for a 6-months contract research, commissioned by the Older People’s Commissioner for Wales for £20,000 which explored old people’s portrayal in the media. Research team: Dr Jenifer Cole-Wright and Dr Zafeirenia Brokalaki, University of Leicester.
  • Principal investigator (August 2017 – August 2019) for a contracted research project with title: "Wellbeing in the Accounting Profession". Responsible for the following five-member research team (University of Leicester): Dr George Kokkinidis, Dr Kenneth Weir, Dr Urlike Marx, Mr Mark Burridge and Dr Kontantin Stoborod. This project was funded for 18 months with £106,235 by the Chartered Accountants Benevolent Association (CABA) to investigate the willingness and non-willingness of members of the Institute of Chartered Accountants in England and Wales (ICAEW) to use wellbeing services provided by CABA.

Report:

  • Tsaousi, C., Weir, K., Marx, U., Kokkinidis, G., Stoborod, K. & Burridge, M. (2017) Wellbeing in the Accounting Profession: Measuring and understanding the reluctance to seek help: final report prepared for Chartered Accountants Benevolent Association (CABA), 178p.

Studies

PhD

2010

University of Leicester, UK

School of Business

Consuming Underwear: Fashioning Female Identity

MSc Management

2004

University of Leicester, UK

School of Business

 

BSc Economics

2003

University of Cyprus

Department of Economics

 

Christiana Tsaousi
Τεχνολογικό Πανεπιστήμιο Κύπρου
Lecturer

Christiana Tsaousi holds a PhD in the sociology of consumption from the University of Leicester. Her academic career includes positions as Lecturer in Marketing at Bournemouth University and the University of Leicester, as well as positions as Assistant Professor in Marketing at Coventry University and Royal Holloway, University of London.

Since 2024, she has been a Lecturer in Consumer Culture at the Cyprus University of Technology, where she teaches, among other subjects, Consumer Behaviour and Culture, Basic Principles of Advertising, and Fine Arts and Communication. She also holds the position of Academic Support Coordinator in the Learning Network of the Cyprus University of Technology, where she contributes to the design and implementation of initiatives to enhance students' academic experience and promote innovative pedagogical approaches. Finally, she is the Coordinator of the postgraduate program in Experiential and Digital Marketing Communications.

Κύπρος
christiana.tsaousi@cut.ac.cy
25002564

STAFF SEARCH

  • Academic Staff
  • Administrative Staff

Maps

  • University Map
  • Sitemap
  • Virtual Tour

Quick Links

  • Student Login
  • eLearning (Moodle)
  • CUT Mail (students and staff on Office365)
  • Password Reset
  • Multi Factor Authentication (MFA)
  • Απομακρυσμένη Πρόσβαση (VPN)
  • cut-radio
  • Intent
  • Europe Direct
  • green@cut
  • Learning Development Network
  • Personal Data Protection Policy
  • Intranet
  • Useful Videos

Contact Details

ΤΕΧΝΟΛΟΓΙΚΟ ΠΑΝΕΠΙΣΤΗΜΙΟ ΚΥΠΡΟΥ

30 Arch. Kyprianos Str.
3036 Limassol

2500 2500

2500 2750

administration@cut.ac.cy

Copyright © 2025 CYPRUS UNIVERSITY OF TECHNOLOGY

  • Contact
  • About this website
  • Cookie Policy
  • Digital Logo Files
  • Contact
  • About this website
  • Cookie Policy
  • Digital Logo Files

Copyright © 2025 CYPRUS UNIVERSITY OF TECHNOLOGY

Βοηθήστε μας να γίνουμε καλύτεροι!

Ευχαριστούμε για τα σχόλια σας!
Ref. 1749270299462



Our website uses cookies

Our website uses cookies to ensure its proper functionality, as described here.





Required cookies  

Analytics cookies  






Required cookies  

Analytics cookies