Άννα Ζαρκάδα
Αναπληρώτρια Καθηγήτρια
Τμημα Επικοινωνιασ και Μαρκετινγκ
anna.zarkada@cut.ac.cy
25 002046
Η Άννα Κ. Ζαρκάδα είναι Αναπληρώτρια Καθηγήτρια Ολοκληρωμένης Επικοινωνίας Μάρκετινγκ με ειδίκευση στις Υπηρεσίες. Έχει πτυχίο BSc (1st Class Honors) στην Διοίκηση Επιχειρήσεων από το ΟΠΑ, MSc στο Διεθνές Μάρκετινγκ από το Πανεπιστήμιο του Μάντσεστερ, HB, και διδακτορικό δίπλωμα στην Επιστήμη των Υπηρεσιών από το Τεχνολογικό Πανεπιστήμιο του Queensland (QUT), Αυστραλία.
Έχει διδάξει σε προπτυχιακά και μεταπτυχιακά προγράμματα στα κορυφαία πανεπιστήμια της Ελλάδας (Οικονομικό Πανεπιστήμιο Αθηνών, Χαροκόπειο Πανεπιστήμιο, Πανεπιστήμιο Δυτικής Αττικής, Ελληνικό Ανοικτό Πανεπιστήμιο) του Ηνωμένου Βασιλείου (Manchester, Teesside, Salford, Cumbria, York St John, Open University), της Αυστραλίας (Queensland University of Technology, Griffith University), της Ινδίας (Amity University), [...]
ACADEMIC QUALIFICATIONS
|
Qualification |
Year |
Awarding Institution |
Department |
Thesis title (Optional Entry) |
|
PhD |
1998 |
Queensland University of Technology (Australia) |
N/A |
Tendering Ethics: A Study of Collusive Tendering from a Marketing Ethics Perspective |
|
MSc |
1993 |
University of Manchester (UK) |
Manchester School of Management |
An Investigation into the Marketing Orientation of UK Construction Firms towards the Russian Market |
|
BSc |
1988 |
Athens University of Economics and Business (Greece) |
Business Administration |
|
EMPLOYMENT
|
Period of employment |
Employer |
Location |
Position |
|
|
From |
To |
|||
|
2021 |
- |
Cyprus University of Technology |
Limassol, Cyprus |
Associate Professor |
|
2017 |
2021 |
Athens University of Economics and Business |
Athens, Greece |
Associate Professor |
|
2011 |
2016 |
Athens University of Economics and Business |
Athens, Greece |
Assistant Professor |
PUBLICATIONS
|
Ref. Number |
Year |
Title |
Other authors |
Journal and Publisher / |
Vol. |
Pages |
|
1 |
2024 |
The Structure and Content of the Religious Tourism Destination Image Construct: An exploratory netnography of travelers’ reviews of Makkah and Medina |
Kashif, M., & Zainab |
Journal of Islamic Marketing 16(3) |
16 |
689-712 |
|
2 |
2024 |
Marketing Solutions to the Challenges of a VUCA Environment: What Have We Accomplished and What More Can We Do? |
|
A. K. Zarkada (Ed.), Marketing Solutions to the Challenges of a VUCA Environment, Springer |
|
|
|
3 |
2024 |
Marketing Solutions to the Challenges of a VUCA Environment |
|
Springer Nature |
|
|
|
4 |
2023 |
Mega-influencer and celebrity brand engagement: antecedents and effect on fans’ purchasing behaviours |
|
27th Corporate and Marketing Communications Conference, Cranfield, UK. |
|
|
|
5 |
2023 |
The effect of involvement on attitude formation and strength in the digital domain |
Palla, P. J., Kyriacou, E |
Journal of Marketing Communications 29(2), 137-160 |
29 |
|
|
6 |
2020 |
Sport Marketing Agenda Revisited |
|
International Journal of Sport Management and Marketing 20(1/2) |
20 |
1-8 |
|
7 |
2020 |
The structure, content and context of achieved celebrity brands: A study of footballers in their brandscapes |
Eugenia Tzoumaka |
International Journal of Sport Management and Marketing |
20 |
92-117 |
|
8 |
2018 |
Hosting a successful metamodern party: mixed methods management research on the Web 2.0+ |
Panigyrakis, G., & Tzoumaka, E |
L. Moutinho & M. Sokele (Eds.), Innovative Research Methodologies in Management (Vol. I: Philosophy, Measurement and Modelling, pp. 1-29). Palgrave Macmillan |
|
|
|
9 |
2014 |
You might be reputable but are you ‘Liked’? Orchestrating Corporate Reputation Co-Creation on Facebook |
Polydorou, C |
T. Bondarouk & M. R. Olivas-Lujan (Eds.), Advanced Series in Management - Social Media in Strategic Management, Emerald |
|
87-113 |
|
10 |
2018 |
The impact of attitude, subjective norms, and perceived behavioural control on managers’ intentions to behave ethically |
Muhammad Kashif, Ramayah Thurasamy |
Total Quality Management & Business Excellence |
29 |
481-501 |
RESEARCH
|
Ref. Number |
Date |
Title |
Funded by |
Project Role* |
|
1 |
2023 - now |
Heroes and villains: A study of how digital communicative product consumption generates emotions and shapes perceptions of public figures |
CUT |
Lead Investigator |
|
2 |
2021-2023 |
Wintermed |
EU, Interreg |
Advisor |
|
3 |
2019 - 2021 |
Consumless Med |
EU, Interreg |
Advisor |
|
4 |
2014-2018 |
Reputation Handling for the 21st Century |
co-financed by European Union and the Athens University of Economics and Business |
Project Coordinator |
|
5 |
2013-2016 |
The introduction of Social Media into the Integrated Marketing Communications Ecosystem |
Athens University of Economics and Business |
Project Coordinator |
|
6 |
2016 |
Original Scientific Publications |
EU - AUEB |
Project Coordinator |
|
7 |
2013-2016 |
Personal Branding - The role of the football player in bringing spectators back to the stadium |
Fédération Internationale de Football Association (FIFA) |
Project Coordinator |
|
8 |
2012 |
Country of Origin Effect for food products in the context of the current economic crisis |
EU-AUEB |
Project Coordinator |
|
9 |
2001-2003 |
Firm country of origin, corporate citizenship and consumer characteristics influencing consumer support for foreign owned supermarkets |
Australian Research Council - Griffith University |
Project Coordinator |
|
10 |
1998 - 1999 |
Antecedents and Benefits of Corporate Citizenship |
Research Initiatives Queensland University of Technology and Istanbul Technical University |
Project Coordinator |
AWARDS
|
Ref. Number |
Date |
Title |
Awarded by: |
|
1 |
2024 |
Emerald Literati Award - Outstanding Reviewer 2024 |
International Journal of Bank Marketing |
|
2 |
2022 |
Best conference paper |
Corporate and Marketing Communications conference |
|
3 |
2015 |
Selected for showcasing in the “Academic and Research Excellence” |
Greek Ministry of Education (only three social scientists have been included) |
|
4 |
2014 |
Award for Excellence outstanding author contribution award |
Emerald Literati Network |
|
5 |
|
Literati Club Award for Excellence for the best article published in the International Journal of Retail and Distribution Management Vol 28 |
Literati Club |
|
6 |
1999 & 1998 |
Best conference paper |
Australia and New Zealand International Business Academy Second Annual Conference |
|
7 |
1999 |
Writer in Residence Award |
Queensland University of Technology |
|
8 |
1998 |
Outstanding conference paper |
American Marketing Association Marketing Exchange Colloquium |
