The mission of the Department of Communication and Marketing at the Cyprus University of Technology is to advance knowledge and promote excellence in education, research, and innovation in the fields of marketing and communication, while fostering creativity, critical thinking, ethical responsibility, and meaningful engagement with industry and society.
Through its undergraduate, master's, and doctoral degree programmes, the Department is committed to providing high-quality, research-informed, and practice-oriented education that equips students with the theoretical knowledge, analytical capabilities, technological competencies, and professional and research skills necessary to thrive in an increasingly digital, interconnected, and experience-driven environment. Building on its undergraduate programme in Integrated Marketing Communications, its MSc in Experiential Digital Marketing Communications, and its doctoral programme, the Department integrates established principles of marketing, strategic communication, and political communication with contemporary developments in digital technologies, experiential marketing, consumer and stakeholder engagement, and data-driven decision-making.
The Department is dedicated to advancing impactful, internationally recognised research that contributes to theoretical and methodological knowledge, informs professional practice, and addresses emerging challenges in marketing, communication, business, and society. Through its doctoral programme and broader research activities, it cultivates independent researchers and scholars, promotes interdisciplinary collaboration, and encourages critical inquiry, innovation, and the responsible application of emerging technologies.
A central priority of the Department is to cultivate strong, mutually beneficial relationships with businesses, public institutions, professional organisations, academic and research institutions, and the wider community, both nationally and internationally. Through these partnerships, the Department seeks to strengthen the links between academic knowledge and professional practice, enhance graduate employability, promote lifelong learning opportunities, facilitate knowledge exchange, and contribute to economic development and societal well-being.
Guided by the principles of academic integrity, inclusivity, sustainability, and social responsibility, the Department is committed to excellence in teaching, research, innovation, and societal engagement. It aspires to develop knowledgeable, creative, adaptable, and ethically responsible professionals and researchers who can respond effectively to technological and societal change, demonstrate leadership, and contribute to the advancement of marketing and communication as academic disciplines and professional fields. In doing so, the Department seeks to create sustainable value across business, political, and broader societal contexts, both in Cyprus and internationally.
Mission Statement
The mission of the Department of Communication and Marketing at the Cyprus University of Technology is to advance knowledge and promote excellence in education, research, and innovation in the fields of marketing and communication, while fostering creativity, critical thinking, ethical responsibility, and meaningful engagement with industry and society.
Through its undergraduate, master's, and doctoral degree programmes, the Department is committed to providing high-quality, research-informed, and practice-oriented education that equips students with the theoretical knowledge, analytical capabilities, technological competencies, and professional and research skills necessary to thrive in an increasingly digital, interconnected, and experience-driven environment. Building on its undergraduate programme in Integrated Marketing Communications, its MSc in Experiential Digital Marketing Communications, and its doctoral programme, the Department integrates established principles of marketing, strategic communication, and political communication with contemporary developments in digital technologies, experiential marketing, consumer and stakeholder engagement, and data-driven decision-making.
The Department is dedicated to advancing impactful, internationally recognised research that contributes to theoretical and methodological knowledge, informs professional practice, and addresses emerging challenges in marketing, communication, business, and society. Through its doctoral programme and broader research activities, it cultivates independent researchers and scholars, promotes interdisciplinary collaboration, and encourages critical inquiry, innovation, and the responsible application of emerging technologies.
A central priority of the Department is to cultivate strong, mutually beneficial relationships with businesses, public institutions, professional organisations, academic and research institutions, and the wider community, both nationally and internationally. Through these partnerships, the Department seeks to strengthen the links between academic knowledge and professional practice, enhance graduate employability, promote lifelong learning opportunities, facilitate knowledge exchange, and contribute to economic development and societal well-being.
Guided by the principles of academic integrity, inclusivity, sustainability, and social responsibility, the Department is committed to excellence in teaching, research, innovation, and societal engagement. It aspires to develop knowledgeable, creative, adaptable, and ethically responsible professionals and researchers who can respond effectively to technological and societal change, demonstrate leadership, and contribute to the advancement of marketing and communication as academic disciplines and professional fields. In doing so, the Department seeks to create sustainable value across business, political, and broader societal contexts, both in Cyprus and internationally.
