Supervisor: Dr Ariana Polyviou

Topic: Metaverse Adoption in SMEs

Brief Description: Minas Naltsidis is a PhD candidate in Information Systems focusing on metaverse adoption in SMEs. His research is funded by the Marie Skłodowska-Curie Actions, the European Union’s flagship programme for research, education and training, through the AGORA Doctoral Consortium. He holds a BSc in Finance, an MSc in International Technology Management (University of Warwick), and an MSc in Management of Business, Innovation & Technology (University of York), both in the United Kingdom. He also has significant experience working in research centres, universities and industrial settings. His work examines how small and medium-sized enterprises (SMEs) approach adoption of metaverse technologies, foregrounding the organisational, strategic and financial implications of entering immersive environments. He studies how adoption choices are formed and revised under resource constraints, with close attention to the sequence of decision phases: from initial awareness and opportunity framing, through experimentation and pilot design, to scale up, pause or exit. He further investigates how the moves of one party reshape the feasible options for others, and the ways and extent to which these interdependencies influence the feasibility, timing and outcomes of SMEs’ metaverse initiatives. His work has been published in the Journal of Economic Surveys and in the proceedings of AIS-affiliated conferences, such as the Mediterranean Conference on Information Systems.