Δημοσιεύσεις των τελευταίων πέντε ετών

Δημοσιεύσεις σε Διεθνή Επιστημονικά Περιοδικά με κριτές

• Hatzithomas, L., Voutsa, M. C., Boutsouki, C., & Zotos, Y. (2021). A superiority–inferiority hypothesis on disparagement humor: The role of disposition toward ridicule. Journal of Consumer Behaviour, 20(4), 923–941. https://doi.org/10.1002/cb.1931
• Margariti, K., Hatzithomas, L., Boutsouki, C., & Zotos, Y. (2021). Α path to our heart: Visual metaphors and “white” space in advertising aesthetic pleasure. International Journal of Advertising. https://doi.org/10.1080/02650487.2021.1914446
• Margariti, K., Boutsouki, C., Hatzithomas, L., & Zotos, Y. (2019). Visual metaphors in food advertising: A cross-cultural study. In Food Research International (Vol. 115, pp. 338–351). Elsevier Ltd. https://doi.org/10.1016/j.foodres.2018.11.030
• Riskos, K., Boutsouki, C., Zotos, Y., & Hatzithomas, L. (2017). Corporate Facebook posts in the UK and Greece: a content analysis. International Journal of Internet Marketing and Advertising, 11(3), 233. https://doi.org/10.1504/ijima.2017.10006730
• Krouwer, S., & Poels, K. (2017). Article or Ad? Readers’ Recognition and Evaluations of Native Advertisements on Online News Websites. In Advances in Advertising Research VIII (pp. 17–30). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-18731-6_2
• Grau, S. L., & Zotos, Y. C. (2016). Gender stereotypes in advertising: A review of current research. International Journal of Advertising, 35(5), 761–770. https://doi.org/10.1080/02650487.2016.1203556
• Zotos, Y. C., & Grau, S. L. (2016). Gender stereotypes in advertising: Exploring new directions. In International Journal of Advertising (Vol. 35, Issue 5, pp. 759–760). NTC Publications Ltd. https://doi.org/10.1080/02650487.2016.1203555
• Hatzithomas, L., Boutsouki, C., & Zotos, Y. (2016). The role of economic conditions on humor generation and attitude towards humorous TV commercials. In Humor (Vol. 29, Issue 4, pp. 483–505). De Gruyter Mouton. https://doi.org/10.1515/humor-2015-0111
• Tsichla, E., & Zotos, Y. (2016). Gender portrayals revisited: Searching for explicit and implicit stereotypes in Cypriot magazine advertisements. International Journal of Advertising, 35(6), 983–1007. https://doi.org/10.1080/02650487.2016.1189250
• Ηatzithomas, L., Boutsouki, C., Pigadas, V., & Zotos, Y. (2016). PEER: Looking into Consumer Engagement in e-WOM through Social Media. In Advances in Advertising Research (Vol. VI) (pp. 11–24). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-10558-7_2
• Chatzithomas, N., Boutsouki, C., Hatzithomas, L., & Zotos, Y. (2014). Social Media Advertising Platforms: A Cross-cultural Study. International Journal of Strategic Innovative Marketing. https://doi.org/10.15556/ijsim.01.02.002
• Palla, J., & Zotos, Y. (2017). Gaining Attention Online: Do the Levels of Product Involvement and Website Interactivity Matter? An Eye-Tracking Approach. In Advances in Advertising Research (Vol. VII) (pp. 65-78). Springer Fachmedien Wiesbaden. European Advertising Academy [EAA] ISBN: 978-3-658-15219-2. https://www.researchgate.net/publication/312525861
• Zotos, Y. C., & Tsichla, E. (2014). Female Stereotypes in Print Advertising: A Retrospective Analysis. Procedia - Social and Behavioral Sciences, 148, 446–454. https://doi.org/10.1016/j.sbspro.2014.07.064
• Zotos, Y., & Tsichla, E. (2014). Female Portrayals in Advertising Past Research, New Directions. International Journal of Strategic Innovative Marketing. https://doi.org/10.15556/ijsim.01.01.002

Άρθρα – κεφάλαια αξιολογημένα με κριτές σε επιστημονικά βιβλία 

• “A Typology of Minimalism in Advertising” (with K.Margariti, Ch.Boutsouki and L.Hatzithomas), in E.A.A. Advances in Advertising Research,Vol.VIII,2017, pp115, Springer, Gabler, Germany,(chapter)
•  “Gaining Attention Online: Do the Levels of Product Involvement and Website Interactivity Matter? An Eye-Tracking Approach”, (with P.J. Palla) in E.A.A. Advances in Advertising Research, Vol. VII, 2017, Springer, Gabler, Germany (chapter)
• “Effective Interactive Websites: Examining the Moderating Roles of Involvement” (with P.J.Palla and R. Tsiotsou) in E.A.A. Advances in Advertising Research, Vol VI, 2016, pp 338-342, Springer, Gabler, Germany (chapter)
• “PEER: Looking into Consumer Engagement in e-WOM through Social Media”, (with L. Hatzithomas, C. Boutsouki and V. Pigadas), in EAA Advances in Advertising Research Vol. VI, 2015 European Advertising Academy Springer Gabler, Germany.
• “Is website interactivity always beneficial? An Elaboration Likelihood Model Approach”, (with P.Palla and R. Tsiotsou), In S. Rosengren, M. Dahlén, and S. Okazaki (Eds.), Advances in Advertising Research Vol. IV the Changing Roles of Advertising (pp. 131-145), 2013. European Advertising Academy, Springer Gabler.

Δημοσιεύσεις σε Πρακτικά Συνεδρίων Αξιολογημένες από Κριτές (Σύστημα Κριτών)

• Margariti K., Boutsouki C., Zotos, Y.  and Hatzithomas L. (2018), Cross Cultural Advertising: Is a Metaphorical, Visual Language Always The Answer?, 17th International Conference on Research in Advertising (ICORIA), Valentia, Spain.
• “How funny is it? Gelotophilia, katagelasticism and disparaging humor”, (with M. Voutsa, L. Hatzithomas and C. Boutsouki),  15th International Conference on Research in Advertising (I.C.O.R.I.A.), June 30 – July 2, 2016,  Ljubljana, Slovenia.
• “A typology of minimalism in advertising”, (with K. Margariti, C. Boutsouki and L. Hatzithomas), 15th International Conference on Research in Advertising (I.C.O.R.I.A), June 30 – July 2, 2016,   Ljubljana, Slovenia.
• “Guilt Appeals in social Ads: Experimenting with Google Adwords”, (with L. Hatzithomas, R. Evagorou and C. Boutsouki), 44th European Marketing Academy Conference (EMAC), May 26-29, 2015, Leuven, Belgium.
• “Truly Interactive Websites: An Eye Tracking Approach”, (with P. J. Palla and R. Tsiotsou), 13th International Conference on Research in Advertising (ICORIA), Amsterdam, 27-29 June 2014.
• “Gaining Satisfaction and Trust in a Brand Website”, (with P. J. Palla and R. Tsiotsou), American Marketing Association Servicing, Thessaloniki,  Greece, 13-15 June 2014.
• “The Role of Economic Conditions on the Effectiveness of Greek Humorous
• T.V. Advertising”, (with L. Hatzithomas and C. Boutsouki), 13th International Conference on Research in Advertising (ICORIA), Amsterdam, 27-29 June 2014.
• “A Model of Consumer Engagement in eWOM via Social Media” (with L.Hatzithomas, C. Boutsouki,
•  V. Pigadas), 13th International Conference on Research in Advertising (ICORIA) Amsterdam, 27-29 June 2014.
• “Product Packaging: Research Trends and Opportunities”, (with Al. Triantos), 2014, 2nd International Conference on Contemporary Marketing Issues (ICCMI), Athens, Greece, 18-20 June 2014.    
• “Female Stereotypes in Print Advertising”, (with E. Tsichla). 2nd International Conference on Strategic Innovative Marketing, 13-17 September 2013, Prague, Czech Republic.    
• “Effective Interactive Websites: Examining the moderating role of involvement”, (with P. Palla and R. Tsiotsou). 2013 World Marketing Congress, 17-20 July, Melbourne, Australia.
• “Female and Male Stereotypes in Print Cypriot Advertisements: Measuring, comparing and exploring the association of gender with visual and verbal presentation styles”, (with E. Tsichla). 42nd European Marketing Academy Conference (EMAC), 4-7 June 2013, Istanbul, Turkey.
• “Gender Stereotypes in Cypriot Print Advertisements: a Comparison of Single and Relationship Portrayals”, (with E. Tsichla). 18th International Conference on Corporate and Marketing Communication, 11-12 April 2013, Salerno, Italy.

• ΕΣΔ 315 Μάρκετιγκ και Επικοινωνία
• ΕΣΔ 332 Αρχες Διαφημισης