Yorgos Zotos
Professor
Department of Communication and Internet Studies
yorgos.zotos@cut.ac.cy
2500 2170, 2500 2642
Yorgos Zotos, is currently Professor at the Department of Communication and Internet Studies, Cyprus University of Technology. He holds a Bachelor’s Degree from University of Macedonia, Thessaloniki, Greece, an MBA from University of Minnesota, Minneapolis, USA and a Ph.D. from Aristotle University of Thessaloniki, Greece.
He has taught at Aristotle University and University of Macedonia, Thessaloniki, Greece, Rhode Island University and University of Pennsylvania, Wharton Business School, USA, and University of Canterbury in New Zealand. Yorgos Zotos has published articles in refereed and indexed international journals and participated in international conferences of marketing and communication. His research work has [...]
Research
Research Program, PENED, for PH.D Research, General Secretariat for Research and Development, Greece, 2005-2008.
Project “Entrepreneurship and Innovation”, Development of a new course for 14 departments at Aristotle’s University of Thessaloniki. EPEAEK Program 2005-2007.
Project “Entrepreneurship and Innovation”, Development of a new course for 7 departments at Aristotle’s University of Thessaloniki. EPEAEK Program 2003-2005.
Research Program “Pythagoras”, for Post-Doc Research, General Secretariat for Research and Development, Greece, 2004-2007.
Research Program “Plouton”, Planning and Evaluation of the Communication Plan-EKETA, General Secretariat for Research and Development, Greece, 2003-2005.
International Research Program EQUAL. Funded by European Union 75% and Greek Government 25%. Participating Countries: Holland, Italy, Greece and United Kingdom, 2002-2004.
Research Grant for preparing the Business Plan of the Aristotle’s University of Thessaloniki, EPEAEK Program, 2003.
Research grant from the Research Committee, Aristotle’s University of Thessaloniki, project: “Alcohol Advertisments in Magazines: A Comparative Study between Greece and U.S.A. “, 1998-1999.
Research grant from European Union, Program: Youth Start, project: "Organic Products in Greece" (Level of Awareness, Attitudes, Intention to buy, Channels of Distribution), 1996-1997.
Research grant from the Research Committee, Aristotle's University of Thessaloniki, project: "Women Stereotypes in Magazine Advertisements: A comparative study between Greece and USA", 1996-1997.
Research grant from General Secretariat for Research and Technology, Greece, project: "Market Research in Bulgaria - Consumer Attitudes on the Greek Products (shoes and clothes)", 1994-1995.
Research grant from Ministry of National Economy, Greece, program: "Mentor", Project: "Consumer Satisfaction level from Hotel Services in the Metropolitan Area of Thessaloniki, Greece", 1993.
Research grant from European Community, program: "Intereg", project: "Small and medium size companies in Northern Greece - An evaluation of its potentials", 1992.
Research grant from the Ministry of Coordination, project: "The incidence and consumer perceptions of Quantity Surcharge in Greece", 1982.
Research grant from College of Business Administration, University of Rhode Island, project: "Marketing Research in Europe", 1981.
Publications
Publications of the last five years
Refereed Journal Articles
- Margariti K., Boutsouki C., Hatzithomas L. and Zotos Y. (2019), Visual Metaphors in Food Advertising: A cross-cultural study, Food Research International, 115, 338-351
- “Corporate Facebook Posts in U.K. and Greece” (with K.Riskos, L.Hatzithomas and Ch Boutsouki), International Journal of Internet Marketing and Advertising,2017,11:3,233-251
- “Gender Portrayals Revisited: Searching for Explicit and Implicit Stereotypes in Cypriot Magazine Advertisements” (with Ei. Tsichla), International Journal of Advertising, 2016, 35:6, 983-1007
- “Humor Generation and Attitude Towards Humorous TV Commercials”, (with L.Hatzithomas, and Ch.Boutsouki ), Humor, International Journal of Humor Research, 2016, 29 (4): 483-505, 2016
- “Gender Stereotypes in Advertising” (with S. Landreth-Grau), International Journal of Advertising, 35:5, 759-760, 2016
- “Gender Stereotypes in Advertising: A Review of Current Research” (with S. Landreth-Grau), International Journal of Advertising, 2016,35:5. 761-770
- “Female Portrayals in Advertising: Past Research, New Directions” (with Ei. Tsichla), International Journal on Strategic Innovative Marketing, 2014 1:1, 21-30
- “Social Media Advertising Platforms: A Cross-cultural Study”, (with N. Chatzithomas, C. Boutsouki and L. Hatzithomas), International Journal on Strategic Innovative Marketing, 2014 1:2, 101-123
- “Gaining Satisfaction and Trust in a Brand Website” (with P. Palla), Journalism and Mass Communication Journal, 2014, 4:12, 766-771
- “Snapshots of Men and Women in Interaction: An Investigation of Stereotypes in Print Advertisement Relationship Portrayals”,(with Ei. Tcihla), Journal of Euromarketing,2014, 23:35 - 58
Collected Volume Editorships
- Γ.Χ. Ζώτος, Α. Γ. Ζώτου, Α. Κυρούση, Χ. Μπουτσούκη, Τ. Πάλλα και Λ. Χατζηθωμάς (2018), ΔΙΑΦΗΜΙΣΗ: Σχεδιασμός, Ανάπτυξη, Αποτελεσματικότητα, 6η έκδοση, Θεσσαλονίκη: University Studio Press
- Y. Zotos,S. Grau, and C. Taylor,eds (2018), Current Research on Gender Issues in Advertising, London-New York,N.Y: Rutledge, 1-146
Articles - Chapters in Readings Book
- “A Typology of Minimalism in Advertising” (with K.Margariti, Ch.Boutsouki and L.Hatzithomas), in E.A.A. Advances in Advertising Research,Vol.VIII,2017, pp115, Springer, Gabler, Germany,(chapter)
- “Gaining Attention Online: Do the Levels of Product Involvement and Website Interactivity Matter? An Eye-Tracking Approach”, (with P.J. Palla) in E.A.A. Advances in Advertising Research, Vol. VII, 2017, Springer, Gabler, Germany (chapter)
- “Effective Interactive Websites: Examining the Moderating Roles of Involvement” (with P.J.Palla and R. Tsiotsou) in E.A.A. Advances in Advertising Research, Vol VI, 2016, pp 338-342, Springer, Gabler, Germany (chapter)
- “PEER: Looking into Consumer Engagement in e-WOM through Social Media”, (with L. Hatzithomas, C. Boutsouki and V. Pigadas), in EAA Advances in Advertising Research Vol. VI, 2015 European Advertising Academy Springer Gabler, Germany.
- “Is website interactivity always beneficial? An Elaboration Likelihood Model Approach”, (with P.Palla and R. Tsiotsou), In S. Rosengren, M. Dahlén, and S. Okazaki (Eds.), Advances in Advertising Research Vol. IV the Changing Roles of Advertising (pp. 131-145), 2013. European Advertising Academy, Springer Gabler.
Refereed Proceedings
- Margariti K., Boutsouki C., Zotos, Y. and Hatzithomas L. (2018), Cross Cultural Advertising: Is a Metaphorical, Visual Language Always The Answer?, 17th International Conference on Research in Advertising (ICORIA), Valentia, Spain.
- “How funny is it? Gelotophilia, katagelasticism and disparaging humor”, (with M. Voutsa, L. Hatzithomas and C. Boutsouki), 15th International Conference on Research in Advertising (I.C.O.R.I.A.), June 30 – July 2, 2016, Ljubljana, Slovenia.
- “A typology of minimalism in advertising”, (with K. Margariti, C. Boutsouki and L. Hatzithomas), 15th International Conference on Research in Advertising (I.C.O.R.I.A), June 30 – July 2, 2016, Ljubljana, Slovenia.
- “Guilt Appeals in social Ads: Experimenting with Google Adwords”, (with L. Hatzithomas, R. Evagorou and C. Boutsouki), 44th European Marketing Academy Conference (EMAC), May 26-29, 2015, Leuven, Belgium.
- “Truly Interactive Websites: An Eye Tracking Approach”, (with P. J. Palla and R. Tsiotsou), 13th International Conference on Research in Advertising (ICORIA), Amsterdam, 27-29 June 2014.
- “Gaining Satisfaction and Trust in a Brand Website”, (with P. J. Palla and R. Tsiotsou), American Marketing Association Servicing, Thessaloniki, Greece, 13-15 June 2014.
- “The Role of Economic Conditions on the Effectiveness of Greek Humorous
- T.V. Advertising”, (with L. Hatzithomas and C. Boutsouki), 13th International Conference on Research in Advertising (ICORIA), Amsterdam, 27-29 June 2014.
- “A Model of Consumer Engagement in eWOM via Social Media” (with L.Hatzithomas, C. Boutsouki,
- V. Pigadas), 13th International Conference on Research in Advertising (ICORIA) Amsterdam, 27-29 June 2014.
- “Product Packaging: Research Trends and Opportunities”, (with Al. Triantos), 2014, 2nd International Conference on Contemporary Marketing Issues (ICCMI), Athens, Greece, 18-20 June 2014.
- “Female Stereotypes in Print Advertising”, (with E. Tsichla). 2nd International Conference on Strategic Innovative Marketing, 13-17 September 2013, Prague, Czech Republic.
- “Effective Interactive Websites: Examining the moderating role of involvement”, (with P. Palla and R. Tsiotsou). 2013 World Marketing Congress, 17-20 July, Melbourne, Australia.
- “Female and Male Stereotypes in Print Cypriot Advertisements: Measuring, comparing and exploring the association of gender with visual and verbal presentation styles”, (with E. Tsichla). 42nd European Marketing Academy Conference (EMAC), 4-7 June 2013, Istanbul, Turkey.
- “Gender Stereotypes in Cypriot Print Advertisements: a Comparison of Single and Relationship Portrayals”, (with E. Tsichla). 18th International Conference on Corporate and Marketing Communication, 11-12 April 2013, Salerno, Italy.
Teaching
- CIS 315 Marketing and Communication
- CIS 332 Principles of Advertising
Posts
| 2011- Present | Professor, Department of Communication and Internet Studies, Cyprus University of Technology | |
| 1998-2010 | Professor School of Economics, Department of Business Administration, Aristotle University of Thessaloniki , Greece. | |
| 1993-1998 | Associate Professor, Aristotle University of Thessaloniki, Greece. | |
| 1995-1996 | Visiting Associate Professor, University of Macedonia, Thessaloniki, Greece. | |
| 1986-1993 | Assistant Professor, Aristotle University of Thessaloniki, Greece. | |
| (fall semester) 1989 | Visiting Senior Lecturer, College of Business Administration, University of Canterbury, Christchurch, New Zealand | |
| (fall semester) 1987 | Visiting Associate Professor, College of Business Administration, University of Rhode Island, U.S.A. | |
| 1983-1986 | Consultant to Greek Export Organization | |
| 1980-1986 | Lecturer, Aristotle University of Thessaloniki, Greece. | |
| 1983 | Visiting Lecturer, University of Macedonia, Thessaloniki, Greece. | |
| 1979-1981 | Visiting Assistant Professor, College of Business Administration, University of Rhode Island, USA. | |
| Summer 1980 | Visiting Assistant Professor, Wharton Business School, Department of Marketing, University of Pennsylvania. | |
| 1977-1980 | Instructor, Aristotle's University of Thessaloniki, Greece. | |
| 1976 | Adjunct Professor, School of Higher Technical Education of Thessaloniki. | |
| 1973-1975 | Teaching and Research Assistant, College of Business Administration, Marketing Department, University of Minnesota,Minneapolis, USA |
