Basic elements and basic concepts of the research methodology for the purpose of conducting a research study. Examined: research stages, topic selection and research planning, questionnaire design, sampling methods, data collection and analysis methods, quantitative and qualitative research methods, statistical analysis of data, interpretation of results, validity and reliability of measurements and writing of a research study.

The main aim of the course is to help students to acquire a sound understanding of the main principles of negotiation, the process of creating an appropriate negotiation strategy and the management of the negotiation process in all stages. Thus, the course will also help students to develop the necessary skills for the analysis, planning and execution of successful negotiations in business environments and for the effective handling of difficult negotiations. Finally, the students will be equipped with necessary knowledge and skills for the resolution of organisational conflicts.

The course aims to familiarize students with concepts in innovation management at both strategic and operational levels. Innovation is a key pillar of competitiveness. However, innovation is difficult and involves risks and it is therefore necessary for students to learn techniques and tools for effectively managing innovation such as the evaluation of new ideas, the involvement of partners and customers in the innovation process, and the creation of partnerships for the implementation of new products. The course will cover issues that concern both small and medium-sized enterprises and larger companies with complex structures.

The aim of the course is to introduce students to the concept of business models as well as to the process of creating new business models. The course guides students to recognize the basic building blocks of a business model, to understand the importance of innovation in business models of the modern digital age, and the challenges that arise.

During the course, students will study new business models through cases of existing businesses, which maintain innovative models based on Internet technologies. The course also includes the study of topics such as open innovation, network effects, crowdsourcing, and crowdfunding.

The course aims to cover the basic principles of and process leading to the creation of new enterprises. Moving from the innovative idea to the successful new venture requires creativity and entrepreneurialism, including careful planning, risk management, and knowledge of a company's management. This module will provide students with the knowledge they need to achieve the above effectively.

In particular, students will learn how to identify and evaluate opportunities, map and develop their ideas, run feasibility studies, and develop a business plan for the implementation of their ideas.

The main purpose of the course is to cover topics related to the main sources of financing for start-up firms and business valuation techniques. The covered material includes venture capital firms, business angels, and the process of financing a new business. Particular emphasis is placed on the practical application of these concepts.

This course aims to help the student understand the principles, philosophy and applications that characterize the behaviour of consumers. Among others, the following issues are discussed: purchase decision-making, purchase motivation and buying behaviour, personality and lifestyle aspects of consumers, analysis of consumer attitudes and the need for market segmentation, the social and cultural environment of consumer behaviour.

This course aims to provide students with fundamental knowledge of e-commerce and its applications in the tourism industry. The course covers aspects pertaining to the main types of e-commerce and associated business models, Technology Infrastructure for E-commerce, Web2.0, e-Marketing, Website development, Web usability and Information security.

The course aims to familiarize students with corporate governance, the policies and procedures created for the management of the various organizations. Students will learn about how an organization's board is recommended and functions, its association with the organization's managers, and possible problems that may arise. Students will also learn about other stakeholders who have an influence on the way an organization is run with investors, media, regulators, and government officials.

The aim of the course is to introduce students to the entrepreneurial process and practices, which lead to the development of existing businesses. Emphasis is placed on new ventures and small and medium-sized businesses, which usually face more difficulties in implementing entrepreneurial practices and in fostering an entrepreneurial culture in the business.

Students will learn to identify opportunities for business growth or problems, which limit new venture or SMEs development. They will also learn how to practice business intervention in an applied setting by developing solutions and plans relevant to new venture or SMEs development.

Students will also learn how to create and sustain an entrepreneurial environment in the company by exploring organizational models, strategies, and management techniques which are conductive to new venture and SMEs development.

This course aims to help students understand the fundamental concepts of strategy, become proficient in using tools to analyze the internal and external environment of a firm in the hospitality and tourism industry and develop strategic options for the firm. In addition, students will understand contemporary topics such as, how to develop corporate strategies, how to develop internationalization strategies and how to incorporate innovation in strategy development.

The aim of this course is to provide students a broad understanding and knowledge of concepts and theory pertaining to leadership in organizations. Issues such as leadership style, leadership development, leader behavior and motivation, relationship between managerial and leadership skills, change and crisis management, group dynamics, conflict resolution, business ethics, professional ethics, and emotional intelligence are being discussed.

After successfully attending the course, students are expected to have a meaningful understanding of the strategic marketing management process in different environments, conditions and situations. Students should be able to understand and support the role of strategic marketing within organizations, analyze customers, competitors, the environment and partners, develop, implement and evaluate strategic marketing plans at regular intervals. The above should provide a solid base of knowledge and skills for those who wish to pursue a marketing career and a good understanding of strategic marketing for those who will follow a different career to be able to interact effectively with marketing staff in complex activities. Prerequisite Course: HTM 260 Marketing Authorities