The objective of the course is to enable the students to develop knowledge and understanding of the underlying principles and concepts relating to financial accounting and technical proficiency in the use of double-entry accounting techniques including the preparation of basic financial statements. In addition students will cover topics in conceptual and regulatory frameworks, annual reporting, and interpretation of accounts, international accounting and creative accounting such as fraud and internal controls.

The course aims to enable students to develop knowledge and understanding of how to prepare and process basic cost and quantitative information to support management in planning and decision making. Management Accounting covers both cost and decision making. In the former the topics of costing and planning control and performance are covered whilst in the latter, both short term and long term decisions are considered.

This course gives students the opportunity to make full use of Information Technology (IT) in their future studies and careers. The course starts with examining the contribution of information systems to businesses, and the prospects offered by IT development. It, then, covers basic topics related to information technology, its applications in the business environment, modern methods of development and administration of information systems. The students will then become advance users of the MS-EXCEL program for data management and analysis. The course also prepares students to be able to use statistical packages, such as the EVIEWS and SPSS, that they may need to use in their final years of study.

Digital technologies are transforming the ways that organizations do business. This course develops an understanding of how digital technologies are leading to radical changes in the business models, business processes, value creation and growth strategies of businesses. This course will provide the conceptual and methodological basis for understanding digital business transformation and will offer insights into how to develop, and capitalize on, new digital capabilities to enhance business performance, create business opportunities and engage in the development of business model innovation. The course will equip students with the knowledge and skills on digital tools (e.g., social media), as well as new technologies (e.g. blockchain, cloud technologies, etc.) and their role in external versus internal transformation of business. Moreover, the development of digital technologies enhanced the emergence of digital platforms and businesses that depend on them. Thus, the course will also explore how platforms differ from traditional businesses and how their strategies affect their ecosystem.

This course addresses business software and hardware required to effectively manage a business in the digital era, such as, cloud systems, security systems, ecommerce systems and internet and wireless technologies.

The aim is to develop awareness and understanding of the IT systems required to manage and run a business in light of digital technologies and learn how to implement and manage these systems. 

The main objective of the course is to help students understand how commercial success of contemporary businesses depends on the depth of managers’ understanding of consumer behavior in the digital age. It highlights the internal processes that occur within consumers’ minds and how knowledge of these processes can be useful for choosing marketing strategies, in both traditional and online contexts. It examines how web analytics can be used to identify the customer journey and analyze customer touchpoints, utilizing digital tools and analytical data to enhance customer experience through a better knowledge of online consumer behavior.

The theoretical models and practical examples discussed during the module will develop students’ understanding of the specific marketing concepts that are needed when analyzing consumer behavior within the context of digital marketing. The module also contributes to consumer analysis with examples of ethical, sustainable digital marketing and online consumer research.

This course will teach you the fundamentals of the programming language from the ground up. You will be taken through a carefully selected approach for absolute beginners towards learning programming fundamentals. Develop an understanding of business systems development process. Introduction to problem-solving through programming. Development of procedural and object-oriented problem-solving skills and algorithmic thinking. Understanding of basic programming principles and algorithmic techniques along with program design, implementation, testing and debugging. Learn a high-level programming language.

Digital marketing techniques have become a dominant force in marketing practice. This course will look at how businesses are approaching the shift to digital and omnichannel marketing, working across several media channels, and using new consumer engagement techniques. In particular, the course teaches key aspects of marketing in a digital world including viral, search, social media, optimisation and conversion rate. It is broadly split into two parts. The first part is more theoretically driven where the focus is on 1). understanding the concept of digital marketing; 2). the various marketing technologies available for use, and; 3). how best to leverage peer-to-peer process (for instance, the power of virality). The second component is more practitioner orientated, giving an understanding of the development, use, and key challenges and opportunities of certain marketing technologies, e.g. search, conversion and mobile. Together the course will offer students both theoretical and practical insights to improve marketing within a digital world.

Therefore, since marketing increasingly occurs in a digital world, the goal of this course is to equip students with the specific knowledge and understanding of the use and impacts that digital technologies have had on marketing practice and consumer behaviour.

The course examines companies that are internationalizing shortly or shortly after their creation through the discovery and exploitation of business opportunities in foreign markets. These companies, known as born globals or International New Ventures, are created to compete in the global marketplace. They draw resources from different geographical areas, compete in international markets and face risks from many sources. The course focuses on the strategies and techniques for creating and managing these companies.

The increasing occurrence of crises, as well as the social and environmental complexities in the business environment necessitate new innovative solutions. Social innovation deals with the identification and exploitation of new ideas for the creation and commercialization of products, services, processes, or ways of organizing that benefit society and drive social change.

This module helps students develop an understanding of the way entrepreneurship and innovation can manifest into positive social change and sustainable solutions. It equips students with knowledge on the processes of social innovation, and how modern entrepreneurs must develop themselves to play a key role within them.

Students will learn how key mechanisms and processes associated with entrepreneurship and innovation can be used to identify and address societal challenges. The module will introduce students to key concepts and debates within social innovation and social value creation, drawing on social innovation theory, and best practices and business strategies on social innovation execution.   

Students will have the opportunity to meet and learn from real social entrepreneurs (guest speakers), as well as carry out activities on the identification and creation of innovative solutions linked to a real social problem.

This course provides an introduction to artificial intelligence (AI) and data analytics and their application in different business problems. It gives an overview of many concepts, techniques and algorithms in predictive analytics and machine learning. The course covers data analytics, machine learning and AI theory and concentrate on supervised and unsupervised learning methods. The course will provide students with the skills required to develop modelling and data handling expertise with hands-on knowledge in analysing, visualising data and building predictive models. The course also draw from numerous case studies and applications of AI and machine learning, so that students learn how to apply these to different business problems.

This course addresses the implications of business digitalization on the firm’s operations. Considering the firm’s need to upgrade its business model, assess the implications for the operating model and how processes must be redesigned to support digitization.  

The aim is to develop awareness and understanding of how new technologies create opportunities to re-design business processes and learning techniques for analyzing and improving processes and data procurement.

The course shows how to develop an idea for a digital product (or service), while considering modern consumer needs and latest technological trends. The students will pass through all the key stages of the entrepreneurial process concerning digital products, including the identification of opportunities and ideas for new digital products (or services); the evaluation of new ideas; the research and development required to develop new digital products (or services); and the requirements concerning the commercialization of digital products (or services). 

The module will also provide knowledge concerning the business models that new or existing firms should adopt to make their digital product (service) viable and revenue-generating. It will also provide an overview of best practices of digital products (services) and will offer success stories and cases from companies and entrepreneurs commercializing successfully innovative digital products. 

During the workshops, the students will get involved in brainstorming activities to identify creative ideas for new (innovative) digital products (services). They will also learn how use applied tools to organize and develop their digital product ideas, how to develop value propositions for digital products, and how develop a business plan for the implementation of digital product ideas.