Basic elements and basic concepts of the research methodology for the purpose of conducting a research study. Examined: research stages, topic selection and research planning, questionnaire design, sampling methods, data collection and analysis methods, quantitative and qualitative research methods, statistical analysis of data, interpretation of results, validity and reliability of measurements and writing of a research study.

LCE 129 is a three-hour per week, 4-ECTS (European Credits Transfer and Accumulation System) required degree level course that concentrates on the learning of English for Academic Purposes. The course is particularly designed to support Management students’ studies by developing their English language to an academic level, equivalent to the Common European Framework of Reference for Languages (CEFR) level B1.

LCE 129 aims to familiarize students with authentic material related to (a) general topics such as university student profile, language learning, and cross-cultural communication (b) academic topics such as study skills, learning styles, and literature review and referencing, as well as (c) specific topics related to the learners’ field of study (Management), such as innovation, entrepreneurship, social entrepreneurship, investment, and raising capital. Students will develop their knowledge and skills pertaining to various spoken and written forms of communication and interaction, such as lectures, interviews, discussions, elevator pitches, reports, and summaries. The course is based on current learning theories and aims at developing students’ language skills as well as transferrable 21st century skills, such as communication, digital literacy, collaboration, creativity, innovation, critical thinking, intercultural awareness, autonomy and lifelong learning.

LCE 130 is a three-hour per week, 4-ECTS (European Credits Transfer and Accumulation System) required degree level course that concentrates on the learning of English for Specific Academic Purposes. The course is particularly designed to meet the needs of university students studying in the field of Management to an academic level equivalent to the Common European Framework of Reference for Languages (CEFR) level B1-B2.

LCE 130 intends to familiarize students with material related to the area of Management, such as leadership, business meetings, technology at the workplace, management of renewable energy resources, and customer service. This material will be used to acquaint students with different genre (e.g. reports, articles with references), and writing styles (e.g. argumentation, cause and effect). Furthermore, students will develop their listening skills and their speaking fluency by taking an active part in discussions, and by giving oral presentations, based on real life situations in the Management sector. The teaching methodology used focuses on the development of students’ discipline-specific linguistic and academic competences as well as digital literacy skills, such as Internet search, online library search, online dictionary use, as well as social media use.

LCE 207 is a three hour per week, 4-ECTS credit(European Credits Transfer and Accumulation System) , required degree level course that concentrates on the learning of English for Business Communication.  It is particularly designed to meet the needs of university students studying in the field of  Hotel and Tourism Management, as well as to develop their English language to an academic level equivalent to Common European Framework of Reference (CEFR) for languages level B2-C1.  The focus of this course is to heighten students’ awareness of workplace communication, and add new interpersonal skills, with the end result of becoming a more competent communicator overall.  This course is designed to acquaint students to the various forms of written and oral communication skills. Students are expected to maximize their personal business communication skills, necessary both within the organisation and for communication with external audiences.  They will develop public speaking skills (speaking to a group of people in a structured, deliberate manner intended to inform, influence or entertain the listeners). Students will also develop their communication skills in writing clear, concise, complete and correct business correspondence. Moreover, they will develop an understanding and learn to compose a variety of business messages, including emails, memorandums, and formal reports.  The course also looks at how new technologies are changing the way people communicate in the business context.

The purpose of the course is to understand the basic principles and functions of management, the role of managers in businesses and the impact of changes in the business environment on decision-making. The course analyzes the main elements of the internal and external environment in which businesses operate. Moreover, it highlights the importance changes and developments in the political, competitive, social, cultural, technological, physical and legal environment.

This is an introductory course in economics aiming to help students to start thinking as economists and introduce them to the basic concepts of micro-economics. Initially, the lectures focus on the basic principles of economics. Next, the lectures focus on analysing the mechanism through which the forces of demand and supply determine the prices in the markets and the efficiency of the markets. The course is also interested to examine the efficiency of the markets and the effects of various public policies on the markets and the efficiency of the markets. Finally, the course examines the cost of production and how produces make their decisions under different market structures.

This is an introductory course in economics aiming to help students to start thinking as economists and introduce them to the basic concepts of micro-economics. Initially, the lectures focus on the basic principles of economics. Next, the lectures focus on analysing the mechanism through which the forces of demand and supply determine the prices in the markets and the efficiency of the markets. The course is also interested to examine the efficiency of the markets and the effects of various public policies on the markets and the efficiency of the markets. Finally, the course examines the cost of production and how produces make their decisions under different market structures.

This is an introductory course in economics aiming to help students to start thinking as economists and introduce them to the basic concepts of micro-economics. Initially, the lectures focus on the basic principles of economics. Next, the lectures focus on analysing the mechanism through which the forces of demand and supply determine the prices in the markets and the efficiency of the markets. The course is also interested to examine the efficiency of the markets and the effects of various public policies on the markets and the efficiency of the markets. Finally, the course examines the cost of production and how produces make their decisions under different market structures.

The course aims to introduce students to the basic statistical concepts and the analytical procedures used in quantitative research in economics and business administration. Students should understand basic principles of Probability Theory and Statistics to be able to apply basic statistical methods. By the end of the course the students will be able to process data, prepare tables and charts and present and analyze statistical results.

This introductory course of Accounting will examine the basic principles of financial accounting as conventional measurement and reporting. More specifically, the topics covered will include: The background of accounting, duplicate transfer and book keeping, income statement, balance sheet, preparation of financial statements, cooperative and limited liability company, cash flow, interpretation of accounts, regulatory and conceptual framework, annual report, creative accounting.

The objective of the course is to enable the students to develop knowledge and understanding of the underlying principles and concepts relating to financial accounting and technical proficiency in the use of double-entry accounting techniques including the preparation of basic financial statements. In addition students will cover topics in conceptual and regulatory frameworks, annual reporting, and interpretation of accounts, international accounting and creative accounting such as fraud and internal controls.

The course examines the basic concepts of Managerial Accounting to provide information to managers who will assist in strategic planning, activity control, evaluation and decision making. In particular, the course covers: Costing, Management of pricing strategies, Planning, control and performance, budget preparation, standard costing, Short term decision making, Strategic management accounting, Long-term decision making: capital investment evaluation, and operating ratios, and finally a uniform system of reviews for the industry. Prerequisite Course: HTM 140 Principles of Financial Accounting

The course aims to enable students to develop knowledge and understanding of how to prepare and process basic cost and quantitative information to support management in planning and decision making. Management Accounting covers both cost and decision making. In the former the topics of costing and planning control and performance are covered whilst in the latter, both short term and long term decisions are considered.

This course gives students the opportunity to make full use of Information Technology (IT) in their future studies and careers. The course starts with examining the contribution of information systems to businesses, and the prospects offered by IT development. It, then, covers basic topics related to information technology, its applications in the business environment, modern methods of development and administration of information systems. The students will then become advance users of the MS-EXCEL program for data management and analysis. The course also prepares students to be able to use statistical packages, such as the EVIEWS and SPSS, that they may need to use in their final years of study.

A theoretical lesson which aims to students a general idea of what is ethical in business, a general development issues of interest to modern businessmen with several references to case studies, dilemmas and discussion of recent issues such as transparency, meritocracy, ethical values.

The objectives of the course are the following:

• To develop students’ knowledge of the legal framework in Cyprus by introducing them to the sources of Cyprus law and the court structure.
•  To familiarise students with the broader context in which law operates, such as the principles of statutory interpretation, human rights law and the way this applies to legal application and analysis.
• To provide students with an understanding of specific key legal areas relating to a variety of business aspects.
• To give students a strong and adequate background to the relevant case law and legislative framework that affects the operation of business.

The aim of the course is to enable students to understand the dimensions of trade through the management of international business. The internationalization of companies creates complex problems with which the management is charged with finding appropriate solutions by exploring a range of strategic options. Consequently, the overall objective of the course is to approach the content of international business within a broader context that involves a series of decisions for the internationalised company. More specifically, the course focuses on understanding the external environment and the key cultural, political, economic and technological developments affecting trade and internationalization prospects, the strategic approach to new external-environment markets, and the management of international business.

The aim of the course is to familiarize students with the modern economic and social reality of business and to acquire the knowledge to develop corresponding creativity and entrepreneurship skills in practice.

This course will introduce to students the concepts of business, entrepreneur and entrepreneurship and will help them understand the theoretical background and context of the field of entrepreneurship. In addition, students will learn the basic stages of implementing their ideas, as well as the conditions needed to create a new business.

Presentation of the basic concepts and tools used by businesses and investors in financial decision making. The course consists of lectures and problems related to  Financial institutions, markets and debt instruments issued by the government of Cyprus, loanable funds theory, determinants of interest rates, yield curves, spot and forward rates, Greek and Cypriot financial crisis, time value of money with applications, private and business loan financing, types and pricing of bonds, evaluation and pricing of stocks, measurement of investment risk, Capital Asset Pricing Model, capital budgeting and cash-flow computation.

accounts, appraise investments and manage risk. The educational objectives are:

• Introduce students to the fundamentals of financial management.
• Develop a good understanding of the importance of corporate strategy, the risks involved in financial decisions and these can be managed.
• Acquire a good knowledge of the main approaches used to manage working capital, inventory, accounts receivables, accountas payables and cash.
• Accustom students with invesment appraisal techniques in the presence of taxation, inflation and risk.
• Introduce students to risk management and apply risk management strategies for hedging interest rate risk and foreign exchange risk using futures and options.

Digital technologies are transforming the ways that organizations do business. This course develops an understanding of how digital technologies are leading to radical changes in the business models, business processes, value creation and growth strategies of businesses. This course will provide the conceptual and methodological basis for understanding digital business transformation and will offer insights into how to develop, and capitalize on, new digital capabilities to enhance business performance, create business opportunities and engage in the development of business model innovation. The course will equip students with the knowledge and skills on digital tools (e.g., social media), as well as new technologies (e.g. blockchain, cloud technologies, etc.) and their role in external versus internal transformation of business. Moreover, the development of digital technologies enhanced the emergence of digital platforms and businesses that depend on them. Thus, the course will also explore how platforms differ from traditional businesses and how their strategies affect their ecosystem.

The main purpose of the course is to provide students with a broad understanding of the various concepts of operations management. Such concepts include business strategy, process planning, inventory management, planning and quality management. Emphasis will be placed on applying these concepts to actual business scenarios.

The main objective of the course is to help students to understand how marketing contributes to organizational strategy and particularly to understand how marketing plans are developed, implemented and assessed. A secondary objective is to help students to develop their theoretical, technical and interpersonal skills which marketing managers require to communicate effectively in the business world.

The main aim of the course is to help students to acquire a sound understanding of the main principles of negotiation, the process of creating an appropriate negotiation strategy and the management of the negotiation process in all stages. Thus, the course will also help students to develop the necessary skills for the analysis, planning and execution of successful negotiations in business environments and for the effective handling of difficult negotiations. Finally, the students will be equipped with necessary knowledge and skills for the resolution of organisational conflicts.

The course aims to familiarize students with concepts in innovation management at both strategic and operational levels. Innovation is a key pillar of competitiveness. However, innovation is difficult and involves risks and it is therefore necessary for students to learn techniques and tools for effectively managing innovation such as the evaluation of new ideas, the involvement of partners and customers in the innovation process, and the creation of partnerships for the implementation of new products. The course will cover issues that concern both small and medium-sized enterprises and larger companies with complex structures.

The aim of the course is to introduce students to the concept of business models as well as to the process of creating new business models. The course guides students to recognize the basic building blocks of a business model, to understand the importance of innovation in business models of the modern digital age, and the challenges that arise.

During the course, students will study new business models through cases of existing businesses, which maintain innovative models based on Internet technologies. The course also includes the study of topics such as open innovation, network effects, crowdsourcing, and crowdfunding.

The course aims to cover the basic principles of and process leading to the creation of new enterprises. Moving from the innovative idea to the successful new venture requires creativity and entrepreneurialism, including careful planning, risk management, and knowledge of a company's management. This module will provide students with the knowledge they need to achieve the above effectively.

In particular, students will learn how to identify and evaluate opportunities, map and develop their ideas, run feasibility studies, and develop a business plan for the implementation of their ideas.

The main purpose of the course is to cover topics related to the main sources of financing for start-up firms and business valuation techniques. The covered material includes venture capital firms, business angels, and the process of financing a new business. Particular emphasis is placed on the practical application of these concepts.

This course addresses business software and hardware required to effectively manage a business in the digital era, such as, cloud systems, security systems, ecommerce systems and internet and wireless technologies.

The aim is to develop awareness and understanding of the IT systems required to manage and run a business in light of digital technologies and learn how to implement and manage these systems. 

The main objective of the course is to help students understand how commercial success of contemporary businesses depends on the depth of managers’ understanding of consumer behavior in the digital age. It highlights the internal processes that occur within consumers’ minds and how knowledge of these processes can be useful for choosing marketing strategies, in both traditional and online contexts. It examines how web analytics can be used to identify the customer journey and analyze customer touchpoints, utilizing digital tools and analytical data to enhance customer experience through a better knowledge of online consumer behavior.

The theoretical models and practical examples discussed during the module will develop students’ understanding of the specific marketing concepts that are needed when analyzing consumer behavior within the context of digital marketing. The module also contributes to consumer analysis with examples of ethical, sustainable digital marketing and online consumer research.

This course will teach you the fundamentals of the programming language from the ground up. You will be taken through a carefully selected approach for absolute beginners towards learning programming fundamentals. Develop an understanding of business systems development process. Introduction to problem-solving through programming. Development of procedural and object-oriented problem-solving skills and algorithmic thinking. Understanding of basic programming principles and algorithmic techniques along with program design, implementation, testing and debugging. Learn a high-level programming language.

Digital marketing techniques have become a dominant force in marketing practice. This course will look at how businesses are approaching the shift to digital and omnichannel marketing, working across several media channels, and using new consumer engagement techniques. In particular, the course teaches key aspects of marketing in a digital world including viral, search, social media, optimisation and conversion rate. It is broadly split into two parts. The first part is more theoretically driven where the focus is on 1). understanding the concept of digital marketing; 2). the various marketing technologies available for use, and; 3). how best to leverage peer-to-peer process (for instance, the power of virality). The second component is more practitioner orientated, giving an understanding of the development, use, and key challenges and opportunities of certain marketing technologies, e.g. search, conversion and mobile. Together the course will offer students both theoretical and practical insights to improve marketing within a digital world.

Therefore, since marketing increasingly occurs in a digital world, the goal of this course is to equip students with the specific knowledge and understanding of the use and impacts that digital technologies have had on marketing practice and consumer behaviour.

The aim of this course is to provide students with a broad understanding and appreciation of the field of human resource management.  It also aims to enable participants to apply their in-depth understanding of Human Resource Management to real-life situations in their own business environment.

The aim of this course is to organize and communicate the most valid and most applicable knowledge of the organization behavior field in a systematic fashion and to emphasise the importance of this understanding in the pursuit of individual and collective goals. This course also attempts to provide an integrative framework within which the numerous organizational behavior issues and variables can be situated and conceptualised.

This course aims to help the student understand the principles, philosophy and applications that characterize the behaviour of consumers. Among others, the following issues are discussed: purchase decision-making, purchase motivation and buying behaviour, personality and lifestyle aspects of consumers, analysis of consumer attitudes and the need for market segmentation, the social and cultural environment of consumer behaviour.

This course aims to provide students with fundamental knowledge of e-commerce and its applications in the tourism industry. The course covers aspects pertaining to the main types of e-commerce and associated business models, Technology Infrastructure for E-commerce, Web2.0, e-Marketing, Website development, Web usability and Information security.

The course aims to familiarize students with corporate governance, the policies and procedures created for the management of the various organizations. Students will learn about how an organization's board is recommended and functions, its association with the organization's managers, and possible problems that may arise. Students will also learn about other stakeholders who have an influence on the way an organization is run with investors, media, regulators, and government officials.

The aim of the course is to introduce students to the entrepreneurial process and practices, which lead to the development of existing businesses. Emphasis is placed on new ventures and small and medium-sized businesses, which usually face more difficulties in implementing entrepreneurial practices and in fostering an entrepreneurial culture in the business.

Students will learn to identify opportunities for business growth or problems, which limit new venture or SMEs development. They will also learn how to practice business intervention in an applied setting by developing solutions and plans relevant to new venture or SMEs development.

Students will also learn how to create and sustain an entrepreneurial environment in the company by exploring organizational models, strategies, and management techniques which are conductive to new venture and SMEs development.

This course aims to help students understand the fundamental concepts of strategy, become proficient in using tools to analyze the internal and external environment of a firm in the hospitality and tourism industry and develop strategic options for the firm. In addition, students will understand contemporary topics such as, how to develop corporate strategies, how to develop internationalization strategies and how to incorporate innovation in strategy development.

The course examines companies that are internationalizing shortly or shortly after their creation through the discovery and exploitation of business opportunities in foreign markets. These companies, known as born globals or International New Ventures, are created to compete in the global marketplace. They draw resources from different geographical areas, compete in international markets and face risks from many sources. The course focuses on the strategies and techniques for creating and managing these companies.

The increasing occurrence of crises, as well as the social and environmental complexities in the business environment necessitate new innovative solutions. Social innovation deals with the identification and exploitation of new ideas for the creation and commercialization of products, services, processes, or ways of organizing that benefit society and drive social change.

This module helps students develop an understanding of the way entrepreneurship and innovation can manifest into positive social change and sustainable solutions. It equips students with knowledge on the processes of social innovation, and how modern entrepreneurs must develop themselves to play a key role within them.

Students will learn how key mechanisms and processes associated with entrepreneurship and innovation can be used to identify and address societal challenges. The module will introduce students to key concepts and debates within social innovation and social value creation, drawing on social innovation theory, and best practices and business strategies on social innovation execution.   

Students will have the opportunity to meet and learn from real social entrepreneurs (guest speakers), as well as carry out activities on the identification and creation of innovative solutions linked to a real social problem.

This course provides an introduction to artificial intelligence (AI) and data analytics and their application in different business problems. It gives an overview of many concepts, techniques and algorithms in predictive analytics and machine learning. The course covers data analytics, machine learning and AI theory and concentrate on supervised and unsupervised learning methods. The course will provide students with the skills required to develop modelling and data handling expertise with hands-on knowledge in analysing, visualising data and building predictive models. The course also draw from numerous case studies and applications of AI and machine learning, so that students learn how to apply these to different business problems.

This course addresses the implications of business digitalization on the firm’s operations. Considering the firm’s need to upgrade its business model, assess the implications for the operating model and how processes must be redesigned to support digitization.  

The aim is to develop awareness and understanding of how new technologies create opportunities to re-design business processes and learning techniques for analyzing and improving processes and data procurement.

The course shows how to develop an idea for a digital product (or service), while considering modern consumer needs and latest technological trends. The students will pass through all the key stages of the entrepreneurial process concerning digital products, including the identification of opportunities and ideas for new digital products (or services); the evaluation of new ideas; the research and development required to develop new digital products (or services); and the requirements concerning the commercialization of digital products (or services). 

The module will also provide knowledge concerning the business models that new or existing firms should adopt to make their digital product (service) viable and revenue-generating. It will also provide an overview of best practices of digital products (services) and will offer success stories and cases from companies and entrepreneurs commercializing successfully innovative digital products. 

During the workshops, the students will get involved in brainstorming activities to identify creative ideas for new (innovative) digital products (services). They will also learn how use applied tools to organize and develop their digital product ideas, how to develop value propositions for digital products, and how develop a business plan for the implementation of digital product ideas.

The aim of this course is to provide students a broad understanding and knowledge of concepts and theory pertaining to leadership in organizations. Issues such as leadership style, leadership development, leader behavior and motivation, relationship between managerial and leadership skills, change and crisis management, group dynamics, conflict resolution, business ethics, professional ethics, and emotional intelligence are being discussed.

After successfully attending the course, students are expected to have a meaningful understanding of the strategic marketing management process in different environments, conditions and situations. Students should be able to understand and support the role of strategic marketing within organizations, analyze customers, competitors, the environment and partners, develop, implement and evaluate strategic marketing plans at regular intervals. The above should provide a solid base of knowledge and skills for those who wish to pursue a marketing career and a good understanding of strategic marketing for those who will follow a different career to be able to interact effectively with marketing staff in complex activities. Prerequisite Course: HTM 260 Marketing Authorities