Undergraduate Program of Integrated Marketing Communication
Purpose of the Program:
The program’s overall objective is to help students acquire a set of knowledge and skills and practise innovative strategic thinking while at the same time developing practical know-how in the field of Integrated Marketing Communication that can be applied to local as well as to international businesses.
Integrated Marketing Communication is regarded as the leading way for companies to promote and add value to their customers’ experience. The Programme integrates the communication strategy and creativity into an applied communication approach while educating students in public and consumer research and establishing communication strategies based on the intended audience’s desires, needs, expectations, and perceptions.
“Advertising, Public Relations and Impression Communication” Direction Goals
The specialization of “Advertising, Public Relations and Impression Communication” focuses on developing a modern, integrated marketing communication strategy. This specialization seeks to: a) provide students with the necessary skill set for finding employment in Advertising, Marketing and Public Relations and assist them to develop appropriate professional and technical skills in the relevant positions. Graduates can work in companies and organizations such as Advertising Agencies, Marketing Department, Direct Marketing Companies, Public Relations and Mass Media (Radio, Television, Newspapers, Internet), b) provide graduates with all the essential skills to continue their scientific training in postgraduate programmes in Cyprus or abroad and to pursue a career in the academia.
For achieving the objectives of the Department, the program deliberately focused on: (a) providing competitive education which will assist graduates to pursue professional careers, (b) excellence in research in particular fields of Marketing and Advertising, (c) creating and maintaining a network with multiple organizations, research institutions and businesses.
The structure of “Advertising, Public Relations and Impression Communication” is designed to offer the knowledge of the principles of Advertising, Design and Selection of Mass Media, Advertising Campaign Development, understanding of marketing principles as applied to the offline, but also in the online environment and an introduction to the field of public relation. All students attend courses of Integrated Marketing Communication, Consumer Behavior and Research Methods (Quantitative and Qualitative Analysis) and Public Relations.
The “Advertising, Public Relations and Impression Communication” specialization seeks excellence in teaching and research while encouraging students’ critical thinking and fostering the responsibility of all participants to the educational process. Concluding, emphasis is placed on the constant effort to inspire students to develop high standards of work ethics.
“Perception Management and Political Communication” Direction Goals
The specialization of “Perception Management and Political Communication” is a point of convergence of different disciplines that study and address phenomena related to politics. The specialization has a twofold purpose: on the one hand to facilitate an integrated, in-depth but also intersectional examination and understanding of the field of political communication and perception management by combining theories and concepts from two distinct and fundamental scientific and research fields (Communication Studies and Political Sciences) and, on the other hand, to teach students to apply strategies and techniques of communication at the professional level.
The structure and the courses designed and incorporated in this specialization aim to implement an innovative program that will create expertise based on fundamental theoretical frameworks by incorporating new methods and practices.
Students who complete the “Perception Management and Political Communication” specialization can pursue a professional career as communication consultants in integrated communication businesses, specialized political marketing consultants to work in mass media companies in commercial and non-profit organizations, and continue their career in branded politics.
REQUIREMENTS OF COURSES OUTLINE |
ECTS |
Compulsory Courses |
110 |
Elective Courses |
|
|
60 |
|
5 |
|
15 |
|
30 |
Undergraduate Thesis (Optional or 3 additional courses) |
15 |
Internship |
10 |
Total ECTS |
245 |
In details (detailed explanation):
- 22 Compulsory Courses that are the same for all specializations (22 x 5 = 110 ECTS)
- The internship is compulsory (10 ECTS)
- The thesis is optional. It is credited with 15 ECTS and can be replaced with 3 elective courses.
- 6 Language Courses (1 compulsory-Greek, 3 compulsory-English and 2 elective-Other languages) [Total 30 ECTS]
- 12 Compulsory Specialization Courses [Total 60 ECTS].
- 1 Elective course - Limited selection [Total 5 ECTS]
- 3 Elective courses – Free selection [Total 15 ECTS]